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  1. Make the most of lunch breaks this British Sandwich Week

    April 11, 2014 No Comments Posted in Industry Insight

    British Sandwich Week is fast approaching, taking place this year between the 11th-17th May. During this week, The British Sandwich Association is planning to launch a campaign designed to promote the positive attributes of sandwiches and the importance of taking a break to buy one at lunchtime.


    Last year, Mission Foods commissioned foodservice researchers Technomic to investigate what consumers currently get up to on their lunch breaks. The study found that the average lunch break lasts approximately 37 minutes, with the majority of workers continuing with their duties through lunch or eating at their desks1. When consumers do venture out at lunchtime, they’re most likely to grab a sandwich, with 75% of Britons admitting to the humble sandwich being their standard lunch choice2. But, with this being said, consumers increasingly strive to try something new and at Mission Foods we provide the perfect solution.

    Wraps are the ideal carrier for an array of traditional and innovative sandwich fillings, from Chicken Salad to Spicy Falafel. Wraps are also often considered a healthier alternative to bread, as they provide a lighter carrier for a vast variety of fillings and flavours. The number of wraps on UK menus is up 25%, with 15% choosing a wrap once a week or more often3. This can be attributed to their portability and association with healthier lifestyles. Mission Foods has a solution to meet all operators’ needs and consumers’ tastes. We understand that different outlets require different solutions, which is why our tortilla wraps are available in a variety of sizes and formats (from frozen to long life ambient products, low salt and low fat).

    So make the most of British Sandwich Week by adding a variety of fresh wraps to your menus to tempt lunchtime consumers desperately searching for something different for lunch.

    For more top tips follow us on Twitter @MissionFS_UK

    1Technomic: UK Sandwich Consumer Trend Report 2012
    2Technomic: UK Sandwich Consumer Trend Report 2012
    3Technomic: UK Sandwich Consumer Trend Report 2012