Latest Foodservice News

  1. Range re-launch with NEW Super Soft recipe

    February 22, 2016 No Comments Posted in Industry Insight, Mission Foodservice

    We are introducing our ground-breaking new Super Soft recipe to the UK foodservice market from March 2016. Our new recipe is the brand’s biggest piece of innovation launched in recent years and ensures that our wraps are market leading in quality. Consumer testing has shown that the wraps performed significantly better than competitor products on all measures, such as flexibility, flavour, appearance and texture.

    We will be introducing a 10-strong Super Soft range which will consist of both plain and flavoured wraps across a number of different sizes; followed by further NPD launches throughout 2016 – stay tuned to find out more!

    Key benefits

    • More flexible
    • More foldable
    • More fillable


    1 Wirral Sensory Services November 2015 – Blind testing with a panel of 107 consumers, scoring Mission Foodservice Super Soft plain wraps and leading competitor plain wraps out of 10 for appearance, aroma, flexibility, wrap flavour, lightness, texture and overall performance.